Sally Brown and Kate Morris launched The Purple Kitchen Company in 2000 to promote the power of food education for young children through schools, courses and the media. They deliver original food training to schools and local authorities supported by their educational publication, Get Cooking in the Classroom. In 2008 they beat over 1000 proposed ideas to win a commission with BBC CBeebies for the education zone with I Can Cook, which has now run to 4 series and a total of 104 episodes. They developed the I Can Cook brand, including two books, two CBeebies Special magazines, an equipment range with Lakeland Plastics and a live show with Butlins. They have also contributed to national press, including Good Food Magazine, Delicious and Nursery World.